How to Raise Money for Your Unsexy, but Important Cause Through Social Media

Social media allows fundraisers to turn strangers into friends, turn friends into donors and then do the most important job — turn donors into fundraisers. How? By flipping the traditional direct-marketing fundraising funnel.

Traditionally, fundraisers send their asks out to a bunch of people, which trickle down to get some of those people to donate. That's not the best way to think about fundraising with social media, Gordon said.