How to Raise Money for Your Unsexy, but Important Cause Through Social Media

"[Social-media] fundraising is about creating a community of dedicated people, bringing them in and then getting them to fundraise for us," she added. "If we get 50 people that fundraise through 50 other people, all these great things can happen. How many people can we get to spread it? … It's not just about how many people you can get to donate, but how many people you can get to spread it and fundraise for you."