And that strategy looks like this:
Connect your strategic plan to your board
Start by taking a look at your long-term strategic plan, and ask the simple question, "What skills, experience or networks do we need on our board to make each goal of our strategic plan a reality?"
Don't think in broad terms like "fundraising" or "marketing." Rather think very specifically about target audiences you want to access, new networks of people you want to find and specific skills that your strategic plan requires. A childhood literacy nonprofit probably needs board members who have key connections to local school districts, possess education-related expertise or can talk intelligently about smart program design.
Nell Edgington is president of Social Velocity.