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Recruit for specific needs
Once you identify what skills, experience and networks your board must possess, test that list against what your current board has in order to find holes. Those holes become the very specific types of people you want to recruit.
If a strategic goal is to expand your program beyond your current region, but no one on your board lives or has connections outside your region, that's a hole. Start brainstorming whom might fill that hole and how to gain access to them (for some help check out LinkedIn's cool tool).
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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