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Find each member a job
You don't get people to help bring money in the door by asking them to just bring money in the door. You first must get them excited about what the organization is doing (the overall strategy) and then highlight their unique contributions to making that happen.
Be very clear with each individual board member about what he or she brings to the table and how you would like to tap in to those specific skills, experiences and networks to drive your strategy forward. People become invested in something when they believe they are making a real and specific difference. Help each board member figure out exactly how to do that.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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