Bring Back That Loving Feeling

Dear Can’t:
You are falling into the most common trap in our sector: playing copycat. Stop it! You don’t get ahead by being like other organizations — you get ahead by: 1) focusing on your audience and what it wants (instead of what other organizations are doing); and 2) being your unique self in front of that audience. Don’t throw wristbands and blogs at your audience unless that’s what it wants or those things are completely aligned with what makes you special in your audience’s mind.