How to rekindle the flame when donors lose interest.

By Katya Andresen

Third, are you really connecting with your list and its feelings, or are you just talking about yourself all the time? Nothing turns off a list like narcissism, and nothing turns it on like showing your emotional side and appealing to its perspective.

My advice? Only reach out to your list when you have permission. Treat your list with great care and gratitude. Start true conversations with your list, and be responsive to its feelings. Chocolates and flowers may help, too.
— Maven