How to rekindle the flame when donors lose interest.

By Katya Andresen

My point? You’ve got the wrong message. If you have a rebellion on your hands, stop being the autocrat everyone is longing to overthrow.

Which brings me to a larger point: In addition to having the wrong message, you’re the wrong messenger. Social networks are no place for an autocrat — they are messy democracies and even anarchies. They are not places where you post your mission statement and expect everyone to flock to your page to await your orders. They are places where people congregate to be seen and heard themselves and connect to each other.