Bring Back That Loving Feeling

You need to listen to these folks, not talk at them. And you need to recognize that you’re not the primary messenger; all those other people are. Some of these people might already be talking about your cause or be willing to champion it within their own circles of influence. These are the messengers you want. You need to find them (easy with technorati.com or Google.com/alerts), support them and let them speak for you — in their own words, in their own ways. Even if they have multiple piercings.
— Maven