How to rekindle the flame when donors lose interest.

By Katya Andresen

Dear Marketing Maven:
I feel like I’m always playing catch-up with the cool crowd. First, it was those wristbands. So I got one for my cause, but no one is wearing mine. And then it was blogging. Once I figured out what it was, I had my executive director start a blog because this other executive director had one. But no one is really reading ours. How does a poor organization like mine get ahead of the style curve and stop feeling left behind?
— Can’t Catch Up