How Social Media Drives Fundraising for Nonprofits

Social-media users are very different in their online interactions. Identifying and understanding social-media constituents and influencers based on levels of interactions and the amount of influence they have in their networks has been difficult.

With social scoring, organizations now can discover which constituents use social media and engage them more effectively, integrate joint e-mail and social-media campaigns more effectively, and identify influencers and have them help "friendraise." This allows organizations to identify their most "socially connected" constituents and create opportunities to position themselves in mutually beneficial relationships.