How Social Media Drives Fundraising for Nonprofits
Identifying and targeting the right social media constituents.
By
Mark Davis
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Standard consumers: These are the people who make up about 49 percent of social-media users. They consume information from one known network, use social media to stay connected with friends/family and current events, and they read and watch updates rather than create new content or make comments. They are influenced by their friends, family and peers and will likely take action if asked.
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- Companies:
- Blackbaud
- National Wildlife Federation
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