To DRTV or Not to DRTV?

The solution is driving viewers to a unique microsite or landing page specifically designed to complete the transaction process. It should be response-based and not littered with the peripheral information that inundates corporate websites. It also should be creatively analogous to the commercial. In other words, it should feature images from the commercial, possibly video of the host of the commercial, and look and feel similar to the program. The donation form also should be on the landing page itself.