To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
The second step is to layer in other mediums that play off the same creative as the DRTV and drive to the same unique landing page. This could be radio, direct mail or online banner ads. Needless to say, these creative components need to reflect the high emotional content of the DRTV commercial.
Select experienced partners
- Companies:
- Children International
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