To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
DRTV is a unique discipline, and you will benefit from choosing an agency, media company, call center and fulfillment partner who are experienced, brutally honest (you will thank them later) and committed to your success.
Budget appropriately
Launching a DRTV campaign is a significant investment. A long-form (30-minute or 60-minute) program can cost anywhere from $250,000 to $400,000 to produce. Short-form, while considerably less, can run between $150,000 and $250,000.
- Companies:
- Children International
Related Content
Comments
