To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
Here are some things to consider when trying to determine if this medium is the right fit for your organization.
First, your mission needs to have a broad appeal. TV cannot be targeted as effectively as direct mail or online, and narrow or niche causes simply won't generate sufficient response to justify the investment.
- Companies:
- Children International
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