To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
Second, your mission must be one that can be communicated visually. TV is, after all, a visual medium. To truly harness its power, you must be able to tell your stories in pictures.
Third, you must be willing to create a commercial or infomercial that is highly emotional. This is not a medium that rewards timidity. In fact, the opposite is true. Only commercials that are dramatic, arresting and emotionally captivating work. A program that is upbeat, positive and trumpets all of your success stories will fail miserably.
- Companies:
- Children International
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