To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
Clients that we work for, including Children International, Smile Train and SickKids Foundation, understand well the importance of creating highly emotional campaigns that focus on need. They understand that telling real stories about people who are suffering, and truly need help, is the key to success. As a result, their campaigns engage viewers, elicit compassion and drive response.
- Companies:
- Children International
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