To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
If your organization, board, donors and staff are uncomfortable with producing highly emotional content that will bring the viewer close to tears, DRTV will not work for you.
Let's assume that your cause is suitable for DRTV, and you have made the commitment to embrace the emotional needs of the medium. Here are some tips on how to make your foray into DRTV as successful as possible.
- Companies:
- Children International
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