To DRTV or Not to DRTV?

Likewise, if your mission lends itself to an even longer format such as a 30-minute infomercial, your chances of success increase dramatically. Imagine having 30 uninterrupted minutes of dramatic visuals, inspirational music and heartbreaking stories, all focusing on the importance of your work!

Of course, not everyone will watch a 30-minute program. However, those who do go on a journey into the heart and soul of your mission — and often come back and convert others to the cause!