To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
Make it monthly
DRTV works primarily as a monthly giving tool with an ask of $18 to $35 per month. Single-gift commercials typically don't generate enough revenue to be profitable. Recently, however, several innovative organizations have been successful with short-form spots, asking for high-value ($1,000 to $3,000) single gifts. As with any direct-response initiative, it is prudent to test different offers, premiums and upsells to determine the best outcome.
- Companies:
- Children International
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