To DRTV or Not to DRTV?
It’s not ideal for every cause 
and organization. Here’s how to tell if it will work for yours.
Integrate, integrate, integrate
With the ascendancy of online, integration has never been more important than it is today. Your DRTV campaign should be fully integrated for maximum impact. There are several ways to do this.
The first step is to ensure that all online traffic is driven to a unique, conversion-based microsite or landing page. This is critical because corporate sites simply do not convert effectively. Given that 40 percent to 50 percent of viewers will go online after viewing your program, converting these prospects into donors is essential.
- Companies:
- Children International
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