How the Web Makes Direct Mail Better for Fundraising

The answer is that every form of information delivery has changed — and everyone’s design assumptions along with it. Surprisingly, the relative age of the technology doesn’t matter; Apple’s year-old iPad appeals as much to seniors as to younger demographics. Both equally enjoy the ease of use, rapid learning curve and app-based interface.** Therefore, designers can expect the definition of what’s legible to change as a result, and this will affect how we design for print, yet again.