How the Web Makes Direct Mail Better for Fundraising

New media learns from old media, too
Good designers identify the virtues and limitations inherent in every medium, and then work to extend the former and overcome the latter. Well-designed direct mail, although deprived of clickable links and dazzling multimedia, retains its own unique advantage in delivering a warm, tactile reality. For now, it still expresses authenticity and tangible intimacy better than the cool surface of a screen.