How the Web Makes Direct Mail Better for Fundraising

So it shouldn’t be unexpected that Web designers have been using the Internet’s improving speed and stability to incorporate what they can of print’s qualities. Expect subtlety. There will be increasing emphasis on legibility, reassuring textures and the printed quirks of a writer’s individuality*** — none of which are necessary, unless you realize that donors want not just information, but a person’s voice, telling a story meant wholly for them.