How, When and Why to Thank Donors

Rather than jump on my personal soapbox, I sought the advice of nonprofit-development professionals and agency consultants. Here are some of their thoughts.

When to say ‘thanks’
Everyone on my panel agreed on one thing: A speedy reply by mail is vital. More than a dozen professionals I spoke to said they send a thank-you note within two days to two weeks, with an average of “less than a week.”