How, When and Why to Thank Donors

The acknowledgement should come in the mail and reflect the style and mission of your organization. Online gifts should be acknowledged immediately with an e-mail reply.

“Timing is critical. Mail your receipts daily. Response and cash flow will improve dramatically,” says John Graham, vice president of ministry advancement for Atlanta-based In Touch Ministries. “Do not send receipts out weekly or monthly. When this happens, donor bonding is eroded, contribution revenue is not maximized, and cash flow is deferred.”