How, When and Why to Thank Donors

Ken Burnett, author of Relationship Fundraising and chairman of the U.K.-based Cascaid Group, concurs.

“All gifts should be acknowledged. It’s only polite,” Burnett says. “Plus, a prompt and appropriate ‘thank you’ leads to bigger gifts. The lady who sends you $10 today may in the future leave you a bequest of her house in Key Biscayne, Fla. But only if you are nice to her.”