How, When and Why to Thank Donors

But Mal Warwick, founder of California-based Mal Warwick & Associates, has sympathy for the mountain of work involved.

“Same-day turnaround is ideal,” Warwick says. “In the real world, less than one week is often the best that I can hope for.”

If you’re wrestling with whether or not to acknowledge every gift, think about the average gift of your donor file.