How, When and Why to Thank Donors

Organizations also should pay special attention to first-time donors, for they might be testing a new relationship with you, Terpstra says.

“[First-time donors] should always be made to feel special,” he says. “They deserve more of a welcome message and should be sent more information about the organization. Better yet, send new donors a welcome kit to let them know more about your organization and give them more opportunities to give you feedback regarding why they gave. Include other ways the donor can communicate with you — e-mail, call-in number.”