How, When and Why to Thank Donors

You might not have a radio personality on your team, but a call from a staff member could help your organization stand out.

Double-duty letters?
Should you solicit another gift in your thank-you note to new and existing donors? This is where my colleagues disagree.

Burnett: “No. Never. That’s not a ‘thank you,’ that’s a further solicitation. Though many won’t say so, most will be offended.”