Homer Simpson for Nonprofits
How to win your supporter’s left brain, right brain and heart with behavioral economics.
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When combining libertarianism and paternalism, choices are never blocked off. People may continue to do as they please. However, the choices are designed to influence a particular outcome that will make the choosers better off.
Each time you have the luxury of designing a choice for your audiences, consider the concept of libertarian paternalism. Design the choice not to block off options, but to influence a certain outcome. A simple example of this in action is a pre-checked opt-in box for your online communications subscription. Or even holding your fundraising auction before your gala dinner.
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Katya Andresen
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