Homer Simpson for Nonprofits

The best way to tap in to the emotional mind is through storytelling. Tell very human stories that exemplify the work of your organization, without using statistics. Incorporate these stories into your fundraising and marketing channels.

Consider ways you can connect your donors to the individual beneficiaries of your work. If you can't do restricted fundraising, think of other creative ways to do this. Can your beneficiaries call new donors and thank them for their support? Can you feature donor and 
beneficiary profiles in your monthly cultivation message?