Human Rights Campaign Named 2011 Nonprofit Organization of the Year by DMANF

Since its 1984 inception, direct mail has traditionally been the foundation of HRC's direct response fundraising program, with telemarketing as a secondary critical component. But since 2004, HRC’s online fundraising efforts have grown exponentially, resulting in a truly integrated, multi-channel, multi-faceted direct response program. The direct marketing program is currently responsible for generating between $12 million & $13 million in gross income annually. This represents years of steady & sometimes explosive growth, with gross income increasing 47% since 2004.

HRC fiercely guards the privacy of its members while maintaining complete financial transparancy. Saying no to silos inside & outside the organization, an in-house membership department fields over 10,000 emails & 1,000 phone calls annually & regular day-long meetings place all of HRC's various agencies & consultants — including the canvassing firm, list broker, database and online software providers — in the same room at the same time (yes, it works & works well) so everyone remains on the same page.