Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
Today, Oxfam America is one of some 3,000 partners of Oxfam International in 100 countries that operate under the following vision statement: “We believe that the empowerment of local organizations is a vital aspect of sustainable poverty alleviation and an important dimension of the achievement of civil and political rights.”
Trying the tried and true
Oxfam’s long-term control mailing is a fascinating, no-nonsense fundraising effort that slaps the wrist of its glitzy competitors. Check out the first paragraph of the letter:
- Companies:
- Denny Hatch Associates Inc.
- Oxfam America
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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