Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
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Denny Hatch
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Dear Friend, Here’s what you won’t find accompanying this letter:
- address labels that “guilt trip” you into giving;
- an expensive calendar that you don’t need (and we can’t afford);
- a vague-sounding petition addressed to somebody in Washington;
- or heart-rending photos that play on your emotions.
What you will find is a straightforward case for one of the most effective humanitarian aid agencies anywhere in the world. …
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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