Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
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Denny Hatch
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P.S. There are more than enough calendars, address labels and other gimmicks arriving in your mailbox. But I’m willing to bet there’s no other organization that’s capable of doing more good with every dollar you send than Oxfam America does. Please join us.
The basic mailing consists of just four elements: No. 10 carrier envelope; a three-page letter (two nested sheets of paper); order card; and business reply envelope with the de rigueur handwritten request in the upper left-hand corner: Your first class stamp helps save us money!
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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