Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
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Denny Hatch
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The order card responds to the letter in the reader’s voice: I don’t want gimmicks. I want to help Oxfam America fight hunger and poverty. I am enclosing a special donation of:
__$25 __$35 __$50 __$100 __Other $____
So no question exists as to what Oxfam America wants, the $35 is circled, and a handwritten note under it states, “This amount would really help!”
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- Companies:
- Denny Hatch Associates Inc.
- Oxfam America
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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