Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
The general consensus in the fundraising universe is that the last option is one of the least appealing ways to secure donations, since there is no guarantee that donors will uphold their end of the bargain.
Many organizations, as a matter of fact, won’t consider a donor to be a monthly sustainer if he or she hasn’t arranged for automatic credit card charges or electronic funds transfers.
- Companies:
- Denny Hatch Associates Inc.
- Oxfam America
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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