Oxfam America
Hunger-relief organization cuts the fat from its fundraising packages.
A two-color, inexpensive letter can be written, printed and mailed in a day, whereas the four-color brochure takes time to produce and is usually stockpiled in order to take advantage of lower costs in quantity printing. Here the Oxfam letter packs the emotional wallop, so it’s the brochure that is versionalized.
- Companies:
- Denny Hatch Associates Inc.
- Oxfam America
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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