i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement

We can learn a lot about donors’ interests by what pages they visit online and their participation in any online forum you may have — all of which can go back into the database to inform even more precise targeting in the future.

But according to a recent nonprofit technology survey conducted by Advanced Solutions International, there are significant challenges that prevent seamless system integration from being a reality for most nonprofits. Approximately 60 percent of respondents stated that integration of their database systems was an important or very important challenge; consequently, it was no surprise that some three-quarters of nonprofits surveyed said that their database and their Web site were not integrated.