i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement

So, how can it be achieved?
Some have tried to import data from the database into the Web site and vice versa. On the face of it, this seems to be a relatively low-cost, if somewhat low-tech way of achieving the solution. However, it is notoriously difficult to keep both systems in sync, and there is always a "lag" between an update being made online and it being imported into the donor database. So if donors make any changes to their addresses online, while others make changes to their records from the office, the two changes are in conflict when the synchronization is attempted, and often one change is dropped as a result.