i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement
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Robin Fisk
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Better still is a combined Web site and database solution. Content management systems that incorporate the database as content enable you to build Web sites that naturally contain database functionality, whether for donors or for staff use. It’s one system, so it’s always up to date, and your donors will appreciate the efficiency gains you achieve as a result.
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Robin Fisk
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