i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

What the SERP provides is very useful — it’s usually a condensed version of the main links on your Web site, such as “About Us”, “Contact Us” and “Get Involved.” Sometimes you’ll see phone numbers and opening hours displayed on the SERP. This is great for the user, but what about all of that carefully crafted content you wanted your Web site visitors to see? The user is often getting the information he needs from Google’s ability to skim the main details from your site and present them in the SERP, along with maps showing your organization’s location and even some images.