i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

So, while Google is not necessarily stealing your Web visitors (it’s still the largest source of click-throughs to charity Web sites, after all), this conundrum is leading some analysts to re-think the purpose of the Web site or at least how we use alternative methods of reaching supporters via the Internet. And, as use of the Internet matures, there are increasingly innovative solutions being used. Here are a few of the more effective ones I’ve seen in recent months.