i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

How about giving your donors the ability to express their support for you by updating their Facebook statuses when they’ve made a contribution online? Their status updates will include a link back to your Web site and encourage their social-networking friends to click through and make contributions themselves. This can be especially powerful when related to events; friends like to donate when their friends are taking part in some kind of challenge or sporting event. Don’t forget to maintain your organization’s own Facebook presence; current and potential donors may well prefer to look for you on the social network rather than going to your Web site.