i on Fundraising Technology: Your Online Presence — Is a Web Site Enough?

Although it hasn’t reached the ubiquity of Facebook, an increasing number of people are relying on Twitter to receive information from their chosen sources — be they celebrities, friends or the charities they support. So, a Twitter feed from your organization with regular campaign updates will help reach those who choose to get their information this way. It’s, of course, important to link those tweets back to the Web site.