I Would Like to Propose a Test

Have you ever purchased anything of such size and scope without knowing more about the product? Would you buy a home without a tour? Would you buy a car without a test drive? Would you buy a chair without at least sitting in it first? Of course not.

A modest proposal
Here’s what I would like to propose: Don’t send out that RFP and trust that the best proposal necessarily represents the best agency for you. Don’t fool yourself into thinking that your suitors’ references aren’t carefully selected to provide only the most flattering recommendations. Don’t mistake charisma for capability or promises for results.