I Would Like to Propose a Test
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John Pannell
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I thought there was a better way. I sat down with the development director and convinced him that it really wasn’t possible for the organization to select the best package by committee, test it against the control and be assured that it, in fact, had made the right decision. There was no sure way to predict which of the packages would perform best in a test. Fortunately, he agreed with me, and decided to mail all four packages.
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John Pannell
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