'Idea Storming' for Fundraising Professionals

FS: Do nonprofits need to run more like the innovative companies out there that are succeeding?
BM: I'm no expert in fundraising, but certainly in the world of packaged goods marketing, it's obviously the Apples of the world who are achieving extraordinary successes because they have been so creative in the products and services they're offering. My bias is that there is no better time to do the tremendously innovative things that a company like Apple is doing because people are interested in the new. There's even more pressure now for the new: a) because of the clutter and the mental clutter of communication, and b) because it's just more fun and more exciting to be part of something totally new.